Video #5 - Video Sales Letter Formula

There are two parts to the hybrid video sales letter. The first part is, of course, to write out the sales letter. The second part is applying technology to what has been written, and then inserting other types of technology into the sales letter itself. In Videos 5, 6, and 7, we will be covering this formula. By the end, you should be able to write your video sales letter quickly because most of the work will already have been done in the previous videos.

Next - Video #6 -“What's in it for me? Why should I believe you?”

These are two very common questions that people are going to ask as they watch your video sales letter. Your prospects ultimately want to know why they should purchase from you. Thus, you will need to show them the exact reasons why your product or service is beneficial to them. In other words, what is the end result for them? What will they gain? In addition, they will also want to know why they should believe you in relation to your credentials– something you can back up with social proof. We’ll cover exactly how to do that in this video.