Video #2 - Who is Your Audience?

Big mistake that many people make when creating sales letters is jumping into writing them before understanding their target audience. In this video, I will show you what tools you can use to figure out who your audience really is. If you know who you’re writing to, it will make the process of crafting your sales pitch much easier than trying to sell to a general audience. This means you’ll connect better with each potential customer, and your conversion rate will be much higher.

Next - Video #3 - What is Your Audience's Pain?

Part of writing an effecting sales letter is figuring out your audience's pain: what problems do they face, and how does your product or service solve that problem? By digging deep into that pain, you will be able to directly sell to your audience and make them believe that they need what you’re offering. By applying the brainstorming strategy detailed in this video, you will be able to quickly create an effective salesletter when we begin actually piecing things together.